Noor Bank, a leading Shari’a-compliant bank in the UAE, has partnered with Microsoft aiming to drive digital transformation within the bank’s operations.

In response to an increasing demand from millennial consumers for personalized service coupled with the flexibility of omni-channel digital experiences, Noor shaped its IT strategy to implement an enterprise-wide CRM system that would transform customer engagement. The bank’s leadership team focused on rolling out sales, marketing and services"...