September 13, 2021 | tourism

Bangladesh carrier adopts suite of Sabre solutions

Sabre Corporation, a leading software and technology provider for the travel industry, has announced a new partnership with Bangladesh’s national flag carrier, Biman Bangladesh Airlines (Biman).

Under the agreement, Biman will adopt the SabreSonic Passenger Service System (PSS) to power digital transformation, drive revenue growth and improve the passenger experience.

Biman has also selected a further set of Sabre solutions as well as renewing its global distribution agreement with Sabre to help meet the demands of modern-day travellers, ensure availability across all points of sale, maximise customer acquisition, leverage its loyalty programme and stimulate demand as industry recovery gains momentum.

Biman Managing Director and CEO Dr Abu Saleh Mostafa Kamal said: “It is more important now than ever that we have agile and advanced solutions to empower us to improve operational efficiencies, boost revenue as we move into recovery, and to create a differentiated brand experience in the competitive Bangladeshi market and beyond.

'We look forward to flying our nation’s bi-coloured flag domestically, regionally and internationally as borders re-open, with support from Sabre’s robust technology.”

The Sabre Commercial Platform, the platform within which SabreSonic PSS is housed, is positioned to help empower airlines to drive revenue maximisation and a differentiated brand experience. It meets airlines where they are and takes them where they want to go through flexible, open, and intelligent technology.

SabreSonic PSS is designed to automate and streamline sales and reservations processes, helping airlines maximise revenue opportunities, save costs, enhance inventory revenue optimisation, extend their reach through partnerships and maximise efficiency and effectiveness of airline offerings.

“We know how difficult the current climate continues to be for the airline, and wider travel industry,' said Rakesh Narayanan, Vice President, Regional General Manager, Asia Pacific, Travel Solutions, Airline Sales. “However, we also know that our travel partners are seizing this opportunity to take a fresh look at their technology strategy to ensure they are in a position of competitive strength going forward.


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