November 10, 2020 | real estate

Ideal Standard to unveil innovative collections at Dubai expo


Ideal Standard, one of the world's leading manufacturers of bathroom and washroom solutions, has announced its participation at Downtown Design, a key event of Dubai Design Week and the Middle East’s leading design fair attracting international industry leaders.

The exhibition, which is presented this year in a new hybrid format across physical and digital platforms, kicks off on November 9 and will run until November 14.

Ideal Standard will showcase its latest collections digitally on Downtown Design’s website.

The digital fair will be complemented with a virtual talks series featuring Roberto Palomba, international renowned designer and architect and Ideal Standard Chief Design Officer, joining other international and regional design leaders such as Sacha Walckhoff (Designer and Christian Lacroix Maison Creative Director ) and Jennie Binchy (Architect and Design Director Binchy and Binchy Architecture ) who will all speak about how innovation and creative collaboration can offer tradition and heritage a voice on the contemporary design stage.

Palomba Serafini Associati have been trendsetters in bathroom design for the last 25 years. Beyond the bathroom space they collaborate with leading international brands like Kartell or Samsung.

Their work is internationally recognised having received a multitude of prestigious awards, including the acclaimed Compasso D’Oro. To date, PS+A is the only designer who received this award for a bathroom project.

Earlier in December 2018, Ideal Standard had announced its collaboration with Italian design studio Palomba Serafini Roberto Palomba.

This partnership sees Ideal Standard draw on its strong design heritage, taking inspiration from previous iconic products to create new, contemporary collections that will drive the brand’s overall design philosophy and shape the bathrooms of the future, and that’s how ‘Atelier Collections’ was born.

Atelier Collection is Ideal Standard's latest contribution to the culture of design. Aimed at fostering the process of creation, every suite from this laboratory of design-led products brings together innovation and beauty to enable the realization of timeless projects.

The collection comprises a range of unique ceramics and fittings, as well as furniture and bathtubs, and a return to the use of color to enhance modern interiors projects.

tradearabia

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