August 28, 2021 | tourism

14 MICE, corporate travel partners to boost ITB China


According to the '2020-2021 White Paper on Business Travel Management Market' published by Ctrip Corporate Travel, China's share of the business travel market in the Asia-Pacific region is growing every year and reached 69 per cent in 2020.

The latest data show that MICE and Buisness Travel are proving to be promising segments of the Chinese travel industry. Therefore, the co-operation with 14 leading MICE and Corporate Travel buyer partners will be strengthened to increase the purchasing power at ITB China, the marketplace for China’s travel industry.

The upcoming edition of ITB China will be held as a physical event in Shanghai from November 24-26, with a virtual extension from November 8 to December 31.

The partners include BCD Travel China, BRAVOLINKS, CITS GBT, Ctrip Corporate Travel, CTG MICE, CWT China, GCM, HUACHENG MICE, Jin Jiang MICE, Meiya, JL Best Meeting, ON THE WAY (OTW), Smart MICE and UCC, according to a statement.

CTG MICE General Manager Zhang Jian said: 'We have years of experience in serving the government, state-owned central enterprises, and large and well-known companies. We look forward to a new round of co-operation with ITB China to connect with more high-quality domestic and international partners.'

As buyer partners,these 14 Chinese travel firmss will send top buyers from all over China to ITB China events and promote them among their resources and platforms, as well as organise activities, both physical and virtual at ITB China 2021, and share the latest market trends and their experiences in the domestic market.

Sanya Tourism Promotion Board Marketing Director Ma Nan said: “It’s the first time that we are participating in ITB China. The development of MICE travel has always been one of the priorities for Sanya. Especially since the epidemic, the demand for domestic MICE travel has increased greatly.

'We are looking forward to learning and exchanging experiences in destination marketing with overseas tourism bureaus and establishing contacts and business co-operation with more partners at ITB China 2021.'

Tourism Australia Regional Business Events Director LC Tan said: “In the post-pandemic era, we will continue to provide extensive and practical products customised for our MICE partners to meet the various needs of different industries, and to set the stage for the full recovery of Business Events Australia.'

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