April 20, 2021 | tourism

Preferred Hotels introduces new 'Points for Good'


In honour of Earth Day, Preferred Hotel Group – which operates Preferred Hotels & Resorts & the newly launched Beyond Green – has announced the launch of I Prefer Points for Good – a new way for travellers to give back to the planet in a meaningful way by donating points they have earned through membership in the brand’s I Prefer Hotel Rewards programme.

After an eye-opening year of reflection during which people have become hyper-mindful of the world around them, Preferred has prioritised addressing this growing desire to make thoughtful decisions that positively impact the environment. Its new I Prefer Points for Good initiative allows I Prefer members to donate their points at cash value to the Ocean Heroes Network, a global non-profit organisation that supports the potential of emerging youth leaders by equipping them with the tools to transform their passion for ocean health into tide-turning careers.

Beginning April 22 (Earth Day) through April 30, members can log on to their personal profiles via IPrefer.com to redeem and donate points in increments of $5, $10, and $20, with all proceeds going directly to the admirable Ocean Heroes Network.

As the world reopens, Earth Day serves as a gentle reminder that taking care of the planet should be a priority for all – and always moving ahead – and Preferred is honoured to support the global movement through I Prefer Points for Good.

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