June 10, 2021 | finance & economy

Enterprises ‘emerging resilient, adapting to market flux’


Organizations are accelerating their digital transformation efforts not only to make their operations nimbler and more efficient, but to respond to dramatic fluctuations in demand and customer expectation, a report said.

Deloitte’s 12th annual Tech Trends Report discusses the opportunities, strategies, and technologies that will drive confidence for organizations in new planning and implementation during the next 18 to 24 months.

The future they find will be distinctly different from the realities of January 2020, yet CIOs are already charting a promising path toward tomorrow, as captured in this year’s report. Trends observed by Deloitte include the future of the workplace, the industrialization of AI initiatives, upgrades for the critical core, and technology that supports diversity, equity, and inclusion.

The nine trends explored in the report fall under three main categories:

• The Heart of the Enterprise: Strategy, Engineered; Core Revival; and Supply Unchained focus on the alignment of organizational and technology strategy. These components of the enterprise are complex, but imperative for success, and must work in concert to support each other.
• A Better Experience, Inside and Out: Bespoke for Billions: Digital Meets Physical and Rebooting the Digital Workplace offer a view of two sides of the same evolving coin for customers, employees, and stakeholders: how do you better merge the future of digital and physical experiences to drive more value? DEI Tech: Tools for Equity discusses increasingly sophisticated tools to support organizational DEI across the talent lifecycle, which is the spark that powers innovation.
• Data: The Art of the Possible: As enterprises move further towards automation and machine-led decisioning, human capacity can be augmented at scale. MLOps: Industrialized AI; Machine Data Revolution: Feeding the Machine; and Zero Trust: Never Trust, Always Verify represent three specific opportunities for enterprises to realize more value through industrialization and automation.

“The theme of this year’s report is resilience. We have seen countless, inspiring examples of resilience this past year as organizations assessed their circumstances and revised their strategic plans,” said Tim Parr, CEO, Consulting, Deloitte Middle East. “To us, resilience means a stubborn determination to adapt and thrive in the face of change. We have seen CIOs and other executives confidently lead this journey and prove they can bounce back.”

“Seemingly overnight, Covid-19 disrupted our assumptions and forced us to become more adaptable and responsive than we had previously thought possible. Comfortable plans for “the future” were condensed from years into weeks,” said Parr. “This growth was uncomfortable at best, but has driven important change, and the trends we are seeing suggest a more hopeful dimension to the turbulent events of the past year.”

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